在国际环境和国内环境不断变化的过程中,中国企业面临的危机因素大量增加,如何应对危机已经成为广大企业需要直接面对的问题。企业不仅要把握市场经济发展带来的机会,更要意识到企业经营过程中潜在的危机,不断调整企业经营模式和管理模式,增强危机意识,牢固树立危机公关意识,采用积极的态度和有效地预防措施来应对潜在的危机。 In the process of changing international environment and domestic environment, Chinese enterprises are facing a lot of crisis factors. How to deal with the crisis has become a problem directly facing the vast number of enterprises. Enterprises should not only grasp the opportunities brought by the development of market economy, but also realize the potential crisis in the course of business operation, constantly adjust the business model and management mode, enhance the awareness of crisis and firmly establish the public awareness of crisis, adopt a positive attitude and effectively Preventive measures to deal with potential crisis.