万科企业股份有限公司作为中国房地产业的标志性品牌和领导者,在服务经济蓬勃兴起、普遍关注顾客满意和顾客价值的时代背景下,凭借其完善、周到的服务营销体系,为顾客创造出很高的价值,也逐渐培养出顾客忠诚。因此,本文基于对万科企业股份有限公司服务营销体系的介绍和分析,以期为其他企业提供思考借鉴。 Vanke Co., Ltd. as China’s real estate industry’s landmark brand and leader in the service economy booming, generally concerned about the customer satisfaction and customer value in the context of the times, with its perfect and thoughtful service marketing system for customers to create a very High value, but also gradually develop customer loyalty. Therefore, this article is based on the Vanke Co., Ltd. service marketing system introduction and analysis, with a view to providing other businesses to think for reference.