传媒汉语教学的概念是在语言学研究、语言教学研究、传播学理论研究的成果中孕育成长的。面对传媒汉语教学需求的增长、传媒技术日新月异的发展,我们需要对传媒汉语教学重新定位。传媒技术发展影响着汉语国际推广工作,传媒汉语教学应倡导嵌入式教学的全新理念,并进一步加强汉语教学数字化资源库建设。 The concept of media Chinese teaching is conceived and developed in the research of linguistics, language teaching and communication theory. Facing the increasing demand for Chinese teaching in the media and the rapid development of media technology, we need to reorient the teaching of Chinese in the media. The development of media technology affects the international promotion of Chinese. The new concept of embedded teaching should be advocated in media Chinese teaching and the construction of digitized resource library of Chinese teaching should be further strengthened.