随着市场经济的发展,商誉权侵权案件逐渐增多,企业商誉权保护备受关注。文章分析了商誉权客体的无形财产性特点,指出商誉权的知识产权属性;从理论基础、立法目的等方面分析了我国商誉权保护的缺陷,在评析各国商誉权保护模式基础上提出应在民事基本法中确立商誉权的法律地位并制定单行《商誉法》,以实现商誉权的直接保护模式。 With the development of market economy, there are more and more cases of infringement of goodwill, and the protection of enterprise’s goodwill rights has drawn much attention. The article analyzes the intangible property of the object of goodwill, points out the intellectual property of the goodwill, analyzes the defects of the protection of goodwill in our country from the theoretical basis and legislative purpose, It puts forward that the legal status of the goodwill should be established in the civil basic law and the single “Goodwill Law” should be formulated so as to realize the direct protection mode of goodwill.