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传统媒体与新媒体的融合发展是大势所趋,也是传统媒体的转型方向。文章分析了传统出版业在新媒体环境下的生存状况,并就传统出版业如何与新媒体融合发展,从观念驱动、人才驱动、内容驱动、技术驱动等几个方面进行了分析思考。
The integration and development of traditional media and new media are the trend of the times and the direction of the transformation of traditional media. This article analyzes the survival status of the traditional publishing industry in the new media environment and analyzes how the traditional publishing industry merges with the new media from the aspects of concept-driven, talent-driven, content-driven and technology-driven.