近年来,交通运输业的发展和信息技术的进步,使旅游业迎来了发展迅速的时期。如何利用信息化的手段优化旅游景区的文化建设,成为相关业者研究的长久课题。在此背景下,本文对信息化时代旅游景区文化建设中存在的问题进行分析,有针对性地提出了几点优化旅游景区文化建设的策略,旨在通过本文的研究,促进信息化时代旅游景区的文化建设,提升我国旅游景区的质量。 In recent years, the development of the transportation industry and the progress of information technology have made the tourism industry usher in a period of rapid development. How to use the means of information to optimize the cultural construction of tourist attractions has become a long-term topic for the related industry research. Under this background, this article analyzes the existing problems in the cultural construction of tourist attractions in the information age and points out several strategies to optimize the cultural construction of tourist attractions. The purpose of this paper is to promote the tourist attractions in the information age Cultural construction, enhance the quality of China’s tourist attractions.