本文以营销策划理论为基础,以欧亿达公司在金华市职业技术学院的营销策划为实例,理论结合实际的方法说明营销策划团队的建设及具体实施步骤。金华欧亿达商贸有限公司是一家专业生产欧亿达牌超细纤维毛巾系列产品的自主生产厂家,在金华地区有一定的知名度,消费者认可度较高,本策划方案的制作,希望能为公司如何打开校园市场提供借鉴。 Based on the marketing planning theory, taking the marketing planning of Jinyida Vocational and Technical College as an example, this article illustrates the construction and implementation steps of the marketing planning team with the theory and practical methods. Jinhua Euro PHYLLIS Trading Co., Ltd. is a professional manufacturer of European Yida brand microfiber towel series of independent producers, in Jinhua have a certain reputation, high consumer acceptance, the planning of the production program, hoping to be How to open the campus market to provide reference.