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我国的文化发展正处于重要时期,文化产业的发展与大众文化和消费心理等因素息息相关,文化产业的发展与大众的文化消费心理角度有很深刻的联系。国内对于大众文化消费心理和艺术产业发展之间的联系还不具有充分的认识,对于文化经济类的理论研究也并不多见。结合艺术产业分析和研究大众消费心理的理论和论文还太少,还需要专家和学者进一步补充和思考。国内目前的研究成果还不足,已经逐渐引起了学者的重视,笔者认为应该换一种一种角度思考艺术产业发展中的隐形或者潜在的因素,为艺术市场的市场营销提供新的艺术思路和探索空间。
The development of our country’s culture is at an important period. The development of the cultural industry is closely related to popular culture and consumer psychology. The development of the cultural industry is deeply linked to the public’s psychology of cultural consumption. The domestic connection between the psychology of popular culture and the development of the art industry is not yet fully understood, and theoretical studies on cultural economy are rare. There are too few theories and dissertations to analyze and study the mass consumption psychology of the art industry, and experts and scholars are still required to further supplement and think about it. At present, the research results in our country are not enough, and scholars have paid more and more attention. I think we should think about the invisible or potential factors in the development of the art industry from a different angle and provide new artistic ideas and exploration for the marketing of the art market. space.