随着科学技术的不断进步,我们已进入经济快速发展的消费时代。消费是促进生产的重要环节,但是盲目的不理性的消费使消费本身异化。消费异化作为一种新的异化手段侵蚀着人们生活的各个方面,大学生也难逃其魔爪。只有在社会、家庭、学校和大学生自身的共同努力之下,才能走出消费异化的困难,形成积极健康的消费理念和行为。 With the continuous improvement of science and technology, we have entered the era of rapid economic development. Consumption is an important part of promoting production, but blind, irrational consumption alienates consumption itself. Consumption alienation erodes all aspects of people’s life as a new alienation method, and college students can not escape their pawns. Only with the joint efforts of society, families, schools and undergraduates, can we escape from the difficulties of alienation in consumption and form a positive and healthy consumption concept and behavior.