作为出版人,我们对于图书质量的评判似乎总是“只缘身在此山中”,因而有一种模糊的认识:要么有学术价值,要么有发行量,二者有一,自然就是好书。这一偏狭的理解长期困扰着我们,甚至成了一种思维定势,使得我们把图书质量的评价标准单一化,从而制约了图书选题的制定与开发,在某种程度上影响了出版业向质量效益型的转移。 As a publisher, our assessment of the quality of books seems to always be “only in this mountain”, and therefore there is a vague awareness: either academic value or circulation, either one, of course, is a good book. This narrow comprehension has plagued us for a long time and has even become a kind of thinking trend that has made us unify the appraisal standard of the book quality so as to restrict the formulation and development of the book topic selection and to some extent affect the publishing industry To the quality and efficiency of the transfer.