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中国共产党的执政形象建设是党的自身建设的重要内容,加强党的执政形象建设是提升党的执政能力的内在需求,是全面从严治党的必然要求,是应对国内外形势变化的现实需要。因而,在新的历史条件下,中国共产党必须始终保持党同人民群众的血肉联系、与时俱进加强和提高党的执政能力、充分利用大众媒体塑造党的形象,全面加强党的执政形象建设。
The building of the ruling figure of the Communist Party of China is an important part of the party’s self-construction. Strengthening the building of the party’s ruling image is an inherent demand for enhancing the ruling ability of the party, an inevitable requirement for an overall solemn rule of the party and a realistic response to changes in the situation at home and abroad . Therefore, under the new historical conditions, the CPC must always maintain the flesh-and-blood ties between the party and the people, keep pace with the times, strengthen and improve the party’s ability to govern, make full use of mass media to shape the image of the party and comprehensively strengthen the building of the party’s governing image .