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文化产业是现代服务业不可分割的一部分,文化产业的发展不仅关系一个产业的兴衰,更关系到一个社会人文精神的积淀和传承。成功的文化产业发展经验告诉我们,这个产业的振兴和发展同样需要科学的管理,需要创新,需要品牌。超级多媒体梦幻剧“ERA——时空之旅”的成功之道揭示了文化产业的成功创新经营之道。我们将陆续选登有关文化产业、创意产业的管理创新和品牌战略的案例,欢迎企业来稿。
Cultural industry is an integral part of modern service industry. The development of cultural industry not only concerns the rise and fall of an industry, but also the accumulation and inheritance of a humanistic spirit in society. Successful experience in the development of the cultural industry tells us that the rejuvenation and development of this industry also require scientific management, innovation and the need for brands. The success of the super-multimedia fantasy drama “ERA - Time Travel” reveals the success of the cultural industry. We will successively list cases of management innovation and brand strategy of cultural industries and creative industries, and we welcome business contributions.