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网络作为一种新兴的营销渠道,适应了现代传播手段和大众消费者的一些需求,如何扩大网络营销市场规模成为普遍关心的一个话题。本文应用多元回归分析理论,通过选取研究指标建立合理的多元线性回归方程,并对其进行了统计性检验,结果表明方程符合实际,可以为企业扩展市场规模提供思路与建议。
As an emerging marketing channel, the Internet has adapted to the modern means of communication and some needs of the mass consumers. How to expand the size of the network marketing market has become a topic of universal concern. This paper applies multiple regression analysis theory, establishes a reasonable multiple linear regression equation by selecting research indicators, and conducts a statistical test. The results show that the equation is in line with the reality, which can provide ideas and suggestions for enterprises to expand the market size.