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近几年,一种新的艺术形式开始流行起来,那就是视觉传达艺术。视觉传达设计指的是利用视觉符号传递各种信息的设计。视觉传达艺术设计属于商业性质,设计师是视觉传达设计的主导者,在日新月异的时代发展背景下,为了满足时代要求,要追求对视觉传达艺术设计的创新,主要包括,对设计理念的创新、对视觉语言的创新、对技术表现方式的创新。本文讲述了视觉传达设计的基本理念以及对视觉传达艺术设计创新理念的分析。
In recent years, a new form of art has become popular, that is, art of visual communication. Visual Communication Design refers to the use of visual symbols to convey a variety of information design. Under the background of rapid development of the times, in order to meet the requirements of the times, we must pursue the innovation of visual communication art design, including the innovation of the design concept, the innovation of the visual design, Innovation of visual language and innovation of technical expression. This article describes the basic concepts of visual communication design and the analysis of innovative ideas of visual communication art design.