当企业还在用“顾客满意度”来衡量自家产品或服务的优良程度时,消费者已经切换到“顾客优越感”这个参数上来了。顾客要的到底是什么?这个营销战略中最基本的问题,显然已经到了很有必要旧事重提的时候。因为,在迅猛发展的互联网力量的驱动下,顾客的需求特性已经发生了翻天覆地的变化,而很多企业依 When companies are still using “customer satisfaction ” to measure the goodness of their own products or services, consumers have switched to “customer superiority ” this parameter up. What exactly is the customer’s need? The most basic problem in this marketing strategy has apparently arrived at the time when there is a need to reinvent the wheel. Because, driven by the rapid development of the Internet, the characteristics of the needs of customers have undergone tremendous changes, and many businesses rely on