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百威英博啤酒集团中国区市场副总裁王道:2009年,百威加大了在网络传播上的投入,并更加注重娱乐元素。同时,我们加剧品牌下沉,加大在二、三级市场的投放。
Budweiser InBev China Group Vice President of Marketing Wang: In 2009, Budweiser has increased investment in the network and more emphasis on entertainment elements. At the same time, we exacerbated the brand sunk and stepped up the delivery in the secondary and tertiary markets.