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文章分析了营销信息化在煤炭企业经营中的含义和作用,在此基础上从树立信息营销观念,科学设计煤炭企业营销信息系统的构成框架、组建现代营销信息系统几个角度探讨了煤炭企业实施营销信息化的途径。
The article analyzes the meaning and function of marketing informatization in the operation of coal enterprises. On this basis, this paper discusses the implementation of the coal enterprises from the angle of establishing the concept of information marketing, scientifically designing the framework of the marketing information system of coal enterprises, and forming the modern marketing information system Marketing information of the way.