“讲好中国故事,传播中国声音”是新闻媒体开展对外传播工作所要恪守的一条基本准则。这要求我们在对外传播中必须具有全球视野,摒弃落后的传播理念与方法,用平等对话、交流沟通替代居高临下、发号施令,精准把握西方受众的接受心理、接受习惯,有针对性地进行新闻推送,学会用生动的故事代替枯燥的宣传,把中国悠久灿烂的传统文化和参与全球发展与治理的理念及时、准确地传递出去,彰显一个负责任的发展中大国的形象。 “Making a Good Story in China and Spreading Chinese Voices” is a basic guideline for the news media to abide by in its work on external communication. This requires that we must have a global perspective on foreign communications, abandon the backward concepts and methods of communication, use equal dialogue and communication to replace dignity, give orders, and accurately grasp the western audience’s acceptance psychology, accept the habit, and conduct targeted press campaigns. Learn to use vivid stories instead of boring propaganda, China’s long and splendid traditional culture and the concept of participation in global development and governance passed out in time and accurately, highlighting a responsible image of developing countries.