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采用文献回顾与前瞻性分析及逻辑推理相结合的方法,分析体育用品企业之间的博弈及体育用品企业与消费者之间的博弈,寻求体育用品企业利润最大化营销策略。以探究体育用品企业的营销策略。博弈分析发现:科学的体育用品营销,需要企业根据市场容量选择利润最大化产量;需要企业根据自身实力,合理进行广告投入;需要企业依据利润,选择合适的价格战术。
By using literature review and forward-looking analysis and logical reasoning, this paper analyzes the game between sporting goods enterprises and the game between sporting goods enterprises and consumers and seeks to maximize the marketing strategy of sporting goods enterprises. To explore the sporting goods business marketing strategy. Game analysis shows that scientific marketing of sporting goods requires enterprises to choose the profit maximization output according to the market capacity. They need enterprises to rationally invest their advertising according to their own strengths. Enterprises need to select suitable price tactics based on profit.