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零售业是受电子商务影响最大的行业之一,据美国有关机构最近的研究指出,全球电子商务的营销额将从1997年的150亿美元上升至2002年的1.1万亿美元,到2002年,70%的大公司将通过Web进行销售。由于目前全球在线销售业务的80%在美国,为此本文主要对美国的情况进行分析和研究具有代表性。 (一)网上销售卖什么。从美国在线销售发展情况看,目前软件、光盘、贺卡、文章报刊、旅游、娱乐、金融等无形商品服务占据企业对个人市场销售业务的主体。据统计,美国使用率最高的10家网上商店,除亚马逊书店外,
Retail industry is one of the most affected by e-commerce industry, according to recent U.S. agency research shows that global e-commerce sales will rise from 15 billion U.S. dollars in 1997 to 1.1 trillion U.S. dollars in 2002. By 2002, Seventy percent of large companies will sell through the Web. Since 80% of the global online sales are currently in the United States, this paper mainly analyzes and studies the situation in the United States. (A) what to sell online sales. Judging from the development of online sales in the United States, at present the invisible commodity services such as software, CD-ROMs, greeting cards, articles, newspapers, travel, entertainment, and finance occupy the main body of business sales in the individual markets. According to statistics, the top 10 US online stores, in addition to the Amazon bookstore,