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全媒体作为信息时代的一个新型产物,通过新媒体载体实现了文字、声音、动画、网页等信息的融合接收,形成了一个全新的信息推广方式。企业营销主要是依托信息传播,而全媒体技术可有效突破传统媒体传播瓶颈,将信息传播度实现最大化,从而有利于企业宣传自己产品。商业银行作为我国市场经济体系中的重要组成部分,其市场营销宣传效果将直接影响银行的经济效益。文章基于全媒体视角,探讨了基层商业银行的市场营销宣传措施。
As a new product in the information era, all media has realized the integration and reception of texts, sounds, animations, web pages and other information through the new media carrier, forming a brand new way of information promotion. Enterprise marketing is mainly based on information dissemination, and all-media technology can effectively break through the bottleneck of traditional media, information dissemination to achieve maximum, which will help companies promote their products. As an important part of China’s market economy system, commercial banks will have a direct impact on the economic benefits of their banks through their marketing campaigns. Based on the all-media perspective, this article explores the marketing promotion measures of grassroots commercial banks.