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印章,简明又不失浑厚,具有很好的视觉效果与视觉凝聚力,具有鲜明的形象性与时代性,能反映出现当代社会对审美的时代特征。印章艺术凝结了先人的聪明才智,是中华民族的骄傲。掌握印章的特性,吸取有益的东西,创造具有时代精神的作品,学以致用,熟能生巧,促进印章艺术与现代标志设计的相互借鉴与学习。在现代平面标志设计中,众多经典的标志设计都与中国传统文化元素相结合,而印章元素作为中国传统文化一直为标志设计提供着不竭动力。
Seal, concise and yet vigorous, with good visual effects and visual cohesion, with a vivid image and the times, can reflect the appearance of contemporary society on the aesthetic features of the times. Seal art condenses the wisdom of the ancestors, is the pride of the Chinese nation. Master the characteristics of the seal, learn useful things, and create works with the spirit of the times. They should apply their skills and practice their abilities to promote the mutual reference and study of seal art and modern logo design. In modern graphic design, many classic logo designs are combined with Chinese traditional culture elements. The seal elements, as traditional Chinese culture, have always provided an inexhaustible motive force for logo design.