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现代的艺术设计中,所谓的“包装设计”就是产品包装的理念、产品的特性、产品的功能以及消费者心理的总的概括。包装设计是为了产品而存在的,好的包装设计在市场上的价值是不容忽视的。想要将产品印象深入人心,不仅仅是将品牌做的独特和创新,还要保持品牌的外在表现和标记的稳定性,这就需要法律来保护产品品牌的商标设计,因此牵扯到产品的品牌商标设计的法律保护。
In modern art design, the so-called “packaging design ” is the concept of product packaging, product features, product features and consumer psychology general summary. Packaging design is to product existence, good packaging design in the market value can not be ignored. Want to impress the product, not only to make the brand unique and innovative, but also to maintain the brand’s external manifestations and the stability of the mark, which requires the law to protect the trademark design of the product brand, therefore involving the product Legal protection of brand mark design.