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感恩心态，是指在工作生活服务营销中始终抱有感激报恩的心态，激情满怀的真情忘我的服务。要感激社会、感激客户、感激同事、感激职业事业和岗位，以真诚服务百倍的努力回报他们的恩情。顾客是什么?顾客就是给你发工资、奖金的衣食父母，就是使你能生存、发展的最大恩人。谁能悟透这句箴言，谁就会从根本上改换思路，变勉强造作为感恩戴德般的火热真情。几乎所有的企业在培训员工时，都大讲特讲要真诚待客，真心待客，真情待客，有的甚至编成了口号，写入了企业宗旨。然而，这种僵化和机械式的灌输式的教育培训，重点强调的是应该这样，必须这样，缺乏的正是为什么要这样。
The gratitude attitude refers to the attitude of gratitude and gratitude in the service life service marketing. We are grateful to society, grateful to our customers, grateful to colleagues, grateful for professional careers and positions, and return our gratitude to our sincere service. What is a customer? A customer is a food and clothing parent who gives you wages and bonuses. It is the greatest benefactor that enables you to survive and develop. Who can understand this maxim, and who will fundamentally change their minds and become less ardent and grateful as the zeal of Dade. Almost all enterprises in the training of employees, have talked about special lectures to be sincere hospitality, sincere hospitality, sincere hospitality, and some even compiled a slogan, written in corporate purposes. However, this kind of rigid and mechanical indoctrination education and training emphasizes that this should be the case, it must be so, and the lack of it is exactly why this is so.