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通过深度访谈与AHP专家问卷调查,确定绿色包装产业的标准为绿色、生态、低碳与安全。依据Porter的竞争优势理论,建立了我国绿色包装产业的钻石模型,将模型要素的衡量指标予以量化,实证分析出各指标的相对权重。调查与实证结果表明,我国绿色包装产业应该以政府为主导拟定发展政策,绿色包装产业价值链各价值活动间彼此应该协调、互动与合作,同时必须重视内需市场,开发具有创意且符合绿色及安全标准的包装产品,以提升我国绿色包装产业的核心价值。
Through in-depth interviews and AHP expert questionnaires, the standards of the green packaging industry are determined to be green, ecological, low carbon and safe. According to Porter’s theory of competitive advantage, a diamond model of China’s green packaging industry was established, the measurement of the model elements was quantified, and the relative weight of each index was empirically analyzed. The investigation and empirical results show that China’s green packaging industry should formulate a development policy led by the government. The value activities in the green packaging industry should coordinate, interact and cooperate with each other in value activities. At the same time, we must attach importance to the domestic demand market and develop innovative green and safe Standard packaging products to enhance the core value of China’s green packaging industry.