论文部分内容阅读
《新闻记者》2003第1期发表谢国仪的文章《党报无形资产的开发与使用》。文章认为,党报有丰厚的无形资产,一是它具有公认的权威性,公众形象好,可信度高,且具有独特的新闻渠道;二是它的综合性功能强,提供政策咨询、信息服务、文化传播以及休息娱乐都有优势;三是新闻渠道多,和自己所属的晚报、都市报可以互补互益,形成新闻联动的舆论声势;四是信息资源丰富,选择余地大,还便于信息的深加工;另外还有人才、技术、网络优势。文章指出,当前在开发使用这些无形资产上
“Journalist” 2003 the first issue of Xie Guoyi’s article “the development and use of party newspapers intangible assets.” The article holds that the party newspaper has rich intangible assets. First, it has recognized authority, public image is good, high credibility, and has a unique channel of news; Second, it has comprehensive functions, to provide policy advice, information services Cultural transmission and rest have the advantage of entertainment; Third, many news channels, and their own Evening News, Metropolis Daily can complement each other to form a media syndicate of public opinion; Fourth, rich in information resources, the choice of large, but also easy to information Deep processing; In addition there are talent, technology, network advantages. The article points out that the current development and use of these intangible assets