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经过近几年的实践和探索,人们对于包装在销售过程中的作用,认识得越来越清楚。要提高商品在消费者心目中的地位,树立企业的形象,采用系列,成套的包装设计,是目前国际上流行的一种方式。把同一类产品进行统一的设计,把几件产品进行组合包装,能使消费者联想到管理完善的企业和强大的经济实力,增强对商品的信任,从而促进消费者的购买欲望。这里介绍几件江苏日用工业品的包装。常州啤酒系列,打破啤酒椭圆形瓶贴的习惯,以统一的风格、同样的结构图、不同的色彩,设计出几种酒度不同、品种不同的啤酒瓶贴,风格突出,给消费者充分的选择余地;南京546塑光扑克包装,运用现代构成手法,设计成只用一套色印刷的小包装,使人耳目一新。品种
After several years of practice and exploration, people are more aware of the role of packaging in the sales process. To improve the status of consumers in the eyes of consumers, establish a corporate image, the use of series, complete package design, is currently a popular international way. The same type of product for a unified design, the combination of several pieces of product packaging, enabling consumers to think of well-managed business and strong economic strength, enhance the trust of goods, thereby promoting the desire of consumers to buy. Here are a few pieces of Jiangsu daily industrial packaging. Changzhou beer series, to break the habit of beer oval bottle stickers to a uniform style, the same structure, different colors, design several different degrees of wine, beer bottles of different varieties, outstanding style, to consumers full Choice; Nanjing 546 plastic optical poker packaging, the use of modern composition techniques, designed to use only a small color printing package, refreshing. Variety