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在当今日益激烈的市场竞争环境和产品日趋同质化的形势下,铺天盖地的各种商业广告及其他促销手段固然炙手可热,但也因此产生了许多过剩的宣传垃圾,消费者已经开始变得麻木甚至反感。在这种情况下,事件营销的优势正在日益显现。所谓事件营销,就是在营销活动中,借助已有的事件,或者通过自行策划事件,敏锐地抓住公众关注的热点并进行创造性的对接,从而实现营销的目的。与其他传播活动相比,事件营销能够以最快的速度,在最短的时间里,创造出强大的影响力,所以被
In today’s increasingly fierce market competition and increasingly homogeneous products, various commercial advertisements and other promotional tools are in high demand. However, there has been a lot of excess publicity waste, and consumers have started to become numb or even numb Disgusted. In this case, the advantages of event marketing are increasingly apparent. The so-called event marketing, that is, in marketing activities, with existing events, or by planning events, keen to seize the public focus and creative docking docking, so as to achieve the purpose of marketing. Compared with other communication activities, event marketing can create strong influence in the shortest time with the fastest speed, so it is