本文在分析了传统礼貌理论普遍存在的局限性基础上,从认知的视角探讨在关联理论框架内寻求一种更具普遍性和说服力的礼貌理论的可行性。笔者认为从认知的视角可以把礼貌这一复杂的社会文化现象定位为一种特殊心理表征,即交际者对于礼貌程度和内容的认知期待,从而在关联理论的框架内以听话人对礼貌的期待为依据建立礼貌观。 Based on the analysis of the ubiquitous limitations of the traditional politeness theory, this article explores the feasibility of seeking a more universal and persuasive politeness theory within the framework of relevance theory from a cognitive perspective. I believe that from a cognitive perspective, we can position the complex social and cultural phenomenon of politeness as a special psychological representation, that is, the cognitive expectation of communicators about the degree and content of politeness, Based on the expectations of the establishment of courtesy.