科学技术特别信息技术的发展,全球政治、经济、社会环境发生巨大变化,顾客需求日益多样、多变和个性化,需求不确定性大大增加,变化速度大大加快,使企业在全球竞争中面对变化迅速且很难预测的买方市场。传统的生产模式对市场剧变的响应越来越迟缓,促使管理学界重新审视传统的企? With the development of special information technology in science and technology, the global political, economic and social environments have undergone tremendous changes. Customers' needs are becoming increasingly diverse, changing and individualized. The demand uncertainty has been greatly increased, and the rate of change has greatly accelerated so that enterprises can face the global competition A rapidly changing and unpredictable buyer's market. The traditional mode of production response to market changes more and more sluggish, prompting management scholars to re-examine the traditional enterprises?