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成立于1984年的如新公司,初期仅是美国中西部犹他州普罗沃市(Provo)的一家以生产个人护理品为主的小型企业,创办人罗百礼,伦兆勋,戴纯蒂,罗可高等几位志同道合的伙伴,仅以五千美元起家,在1996年创下一年10亿美元的销售业绩。同年,如新公司在纽约证券交易所上市,股票代号是“NUS”。目前如新已是在全球拥有超过20多家分公司,拥有全球五十多万名销售人员,事业版图遍及美、亚、澳、欧四大洲的跨国企业。如新产品已然成为个人护理品行业的领导品牌。2002年12月3日,如新企业集团当天宣布将在2003年1月8日在中国的浙江、江苏、福建、广东四省及上海市开设
Founded in 1984, Rush Corporation was initially a small-scale enterprise specializing in the production of personal care products in Provo, Utah, USA. Founders Rob Lawrence, Lun Zhaoxun, Dai Chundi, and Rocco Several other like-minded partners started with just US$5,000 and set a sales record of US$1 billion a year in 1996. In the same year, if the new company was listed on the New York Stock Exchange, the stock code was “NUS”. At present, Rugao has more than 20 branch offices in the world, with more than 500,000 sales staff worldwide, and multinational corporations whose business plans span the four continents of the United States, Asia, Australia, and Europe. For example, new products have become leading brands in the personal care industry. On December 3, 2002, Ruoxin Enterprise Group announced on the same day that it would open on January 8, 2003 in four provinces of Zhejiang, Jiangsu, Fujian, Guangdong and Shanghai.