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日本玩具市场目前仍然坚挺。据日本玩具协会统计,2011年财政年度,玩具市场零售额达6920亿日元(约合人民531亿元),同比上升3.4%,实现了连续两年增长。但是,日本仍不得不面对少子化现象所带来严峻考验(编译注:少子化是指生育率下降,造成幼年人口逐渐减少的现象)。因而,如何将玩具的消费群体从儿童扩大至成年人,是目前各大厂家必须思索的课题。当前,日本各大玩具厂商为迎合市场需求,正纷纷开发与智能手机关联的玩具及益智科技玩具。“智能手机+玩具”的概念不仅利用
Japanese toy market is still strong. According to the statistics of the Japan Toy Association, in the financial year 2011, the retail sales of toys reached 692 billion yen (about 53.1 billion yuan), an increase of 3.4% from the same period of last year, achieving a two-year growth rate. However, Japan still has to face the severe test of the phenomenon of a declining birthrate. However, it is the phenomenon of declining birthrate that leads to a gradual reduction in the number of young people. Therefore, how to expand the consumer group of toys from children to adults is a subject that most major manufacturers must think about now. At present, Japan’s major toy manufacturers to meet market demand, are developing smart phones associated with toys and puzzle technology toys. Not only the concept of “smart phone + toy” is utilized