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蒙太奇是一种特殊的视觉载体,通过图像、声音、时间生动的把信息传达给观众。在影视广告的制作中运用蒙太奇不仅可以表现广告内涵,还可以根据广告脚本所表达的主题,通过后期剪辑让广告片中每个镜头艺术的、符合逻辑的剪辑在一起,使影视广告产生对比、联想、衬托等不同的节奏感。更重要的是蒙太奇手法灵活多变,运用不同的蒙太奇表现手法可以表现不同的影视内涵,并使影视广告在叙事的过程中更完整更加艺术化,并有着突出广告创意和主题的作用。蒙太奇带来的节奏和思维模式以及带给观众的独特感受,在广告制作流程当中是一种有效的手段。
Montage is a special kind of visual carrier, through the image, sound, time vivid information to the audience. The use of montage in the production of video ads can not only show the content of advertising, but also can be based on the theme of the advertising script, through the post-editing of the commercials for each lens art, logical editing together to make video ads, Lenovo, set off such a different sense of rhythm. More importantly, the montage technique is flexible and varied. Using different montage performance techniques can express different connotations of films and television films, and make the film and television advertisements more complete and more artistic in the process of narration, and have the function of highlighting creative ideas and topics. The tempo and mindset that montage brings and the unique feel that gives the viewer are an effective means of making the ad.