本文分析了目前高等院校电子商务教学中存在的问题,并对电子商务专业人才在社会的需求现状进行分析,提出了优化课程设置,充分发挥企业实践活动在教学中的作用,重点培养学生的商务认识和电子技能,提高学生的动手能力,使学生学有所得。 This article analyzes the problems existing in the current college e-commerce teaching and analyzes the current situation of e-commerce professionals in the society. It proposes an optimized curriculum and gives full play to the role of corporate practice in teaching, focusing on cultivating students’ Business understanding and electronic skills improve students’ hands-on skills so that they can learn what they have gained.