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随着社会的发展青年时尚现象越发凸显,在整个青年群体的发展中具有举足轻重的意义。然而在这种青年时尚背景之下,青年朋友明显有新的消费特点,她们的消费观念已经逐步趋向实用化、更侧重于张扬个性、开放品格的时尚化方向发展,从而,引起了与其心理特征相适应的不和谐的消费心理,因此引导他们在青年时尚背景下形成和谐的消费观是至关重要的。
With the social development of youth fashion phenomenon more prominent, in the development of the entire youth group has the pivotal significance. However, in this young fashion background, young friends obviously have new characteristics of consumption. Their concept of consumption has gradually become more and more practical, and more attention has been paid to the development of individuality and open-minded fashion. As a result, Adapt to the discordant consumer psychology, so guide them in the context of youth fashion to form a harmonious view of consumption is crucial.