出色的创造力最为关键,它能让营销信息传播得更有效,但绝不是无社会责任感和随意胡来;“关系”至关重要,通过互动性更强、更强调细节的营销战术,游击营销对于开拓新市场和建立新关系更为有效;持之以恒是必要条件,因为游击营销的灵魂是帮助企业和顾客建立一生的联系,这显然需要时间。以下是近两年来,游击营销人总结出的游击营销成功的三大因素。 Outstanding creativity is the most crucial, it can make marketing information more effective, but not without social responsibility and casual allegiance; “relationship ” is crucial, through more interactive and more emphasis on details of the marketing tactics, guerrillas Marketing is more effective in developing new markets and establishing new relationships; perseverance is a must since the soul of guerrilla marketing is helping businesses and customers build lifelong connections, which obviously takes time. The following are the last two years, the guerrilla marketing concluded that the three major factors in the success of guerrilla marketing.