随着互联网的快速发展与变革,网络媒体发展日趋多样化,面对层出不穷的网络营销模式,一位医药行业的广告主曾经这样说道:“新媒体投放对我们来说是新的尝试,这个过程我们需要摸索,然而面对摸索过程中不断出现的新营销模式,对于我们传统营销人来说,又充满着挑战。”毫无疑问,这个“探索”与“挑战”不仅针对广告主,更是媒体平台、代理商们的新 With the rapid development and transformation of the Internet, the development of online media is becoming more and more diversified. In the face of an endless stream of online marketing models, an advertiser in the pharmaceutical industry once said: “The new media launch is a new attempt for us. The process we need to explore, however, is that the new marketing model emerging in the groping process is challenging for our traditional marketers. ”There is no doubt that this“ exploration ”and“ challenge ”not only For advertisers, but also the media platform, agents of the new