分析上海图书馆“创新服务、提升品质”、“努力塑造图书馆服务品牌”、“交流共享图书馆资源”、“宣传世博、服务世博”和建立良好媒体关系的营销策略,指出其他公共图书馆应借鉴上海图书馆的媒体营销经验,以本馆优势和特色为基础,强化媒体营销意识,积极开展媒体营销活动。 Analysis of the Shanghai Library “innovation service, improve quality ”, “efforts to shape the library service brand ”, “exchange and share library resources ”, “propagandize the world expo, serve the world ” and establish good media relations Marketing strategy and pointed out that other public libraries should draw on the media marketing experience of Shanghai Library and based on the advantages and characteristics of the main library, strengthen the media marketing awareness and actively carry out media marketing activities.