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随着旅游产品开发从资源导向型向市场导向型转变,旅游者需求特征已经成为主导旅游产品开发的首位要素。数据表明,截至2014年底,我国60岁以上老年人口已经达到2.12亿,占总人口的15.5%。我国已跨入老年型社会。近年来老年群体中兴起的“候鸟式”旅游,已逐渐引起社会各界关注。因“候鸟式”旅游的相关文献中探讨旅行社如何就该细分市场开发旅游产品的多,而研究该群体出游心理的文献则相对较少。笔者拟对老年群体“候鸟式”旅游心理进行探讨并提出些许建设性意见,以促进该旅游产品可持续发展。
With the development of tourism products from resource-oriented to market-oriented, the characteristics of tourists’ needs have become the first factor leading the development of tourism products. The data show that as of the end of 2014, China’s population of people over the age of 60 has reached 212 million, accounting for 15.5% of the total population. Our country has stepped into an aging society. In recent years, the rising of “migratory birds” tourism in the elderly has gradually drawn the attention of all sectors of society. The literature about migratory birds travel discusses how travel agencies develop tourism products in this market segment, while relatively few studies have examined the traveling psychology of this group. The author intends to explore the elderly “migratory birds” tourism psychology and put forward some constructive suggestions to promote the sustainable development of tourism products.