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随着新型城镇化和智慧城市建设的推进,一个具有移动、社交、垂直和一体化的“数字社区”正在形成,它创造了资讯消费的新场景新模式。面对这种环境,城市电视台的转型发展需要积极运用这些新技术,增强与用户的连接力,创新超本地化的运营模式。
With the advent of new urbanization and smart city construction, a “digital community” with mobile, social, vertical and integration is taking shape and it has created a new paradigm of new scenarios for information consumption. Faced with this environment, the transformation and development of urban television stations need to actively use these new technologies to enhance their connection with users and to innovate the hyper-localized operation mode.