“川医校名之争”个案分析表明,情感在网络抗争动员过程中发挥着关键作用。由于事件对网民产生情感刺激,决定了网民对事件的认知方式,进而直接影响网络公共话语的构建以及网民集体认同的形成。本文从社会运动的情感动员角度出发,分析了“川医校名之争”事件中的情感动员策略与剧目以及网络情感动员可能产生的现实影响。 Case Study of School Names Conflict in China shows that emotion plays a key role in the process of network resistance mobilization. Because of the emotional stimuli generated by the events for Internet users, they determine the way in which Internet users perceive the events, which directly affects the construction of online public discourses and the formation of collective identities of Internet users. From the perspective of emotional mobilization of social movement, this paper analyzes the strategies and repertoires of emotional mobilization in “Accidents of School Names” and the realistic influence that network emotional mobilization may have.