微博的出现使得自媒体时代真正到来。每个人都是一个媒体,都是一个信息源,一些大号的影响力甚至超过一个传统的媒体。自媒体时代,思考微博、微信的功能并利用好它,则可以更好地实现节目互动,让节目更加立体,让主持人的触角更加深入听众、走得更远。一、微博微信成为广播节目互动的主要载体广播节目以其特有的伴随 The advent of Weibo has really come from the media era. Everyone is a media, a source of information, some of the larger influence even more than a traditional media. Since the media age, thinking about the functions of Weibo and WeChat and using it has enabled the program to interact better and make the program more stereoscopic, enabling the host’s audience to reach audiences further and further. First, microblogging WeChat radio and television programs to become the main carrier of interactive radio programs with its unique accompaniment