在旧社会,我国对商人经营的商铺称号有多种叫法,例如:商号、字号、名号和牌号。自古以来,各界顾客特别注意和重视文字的含义。为了不违“名不正则言不顺,言不顺则事不成“和“名者圣人之所以纪万物也”的古训,所以,不论对普通名、乳名、学 In the old society, there were many kinds of names for the shops that the merchants operated in China, such as: trade names, sizes, names, and brands. Since ancient times, customers from all walks of life have paid special attention to and attached importance to the meaning of the text. In order not to violate the “unrighteous words that are not correct, if the words are not correct, then things cannot be done” and “the name of the saints is the reason why everything is also the” ancient training, so regardless of the ordinary name, name, learning