信息时代使人类的知识总量迅速增长 ,获取知识及应用知识的能力大大提高 ,推动着传播媒体的革命。从市场营销面对信息网络时代新媒体产生的挑战与机遇和国外利用信息网络进行市场营销的事实出发 ,论述了新媒体对市场营销的影响 ,分析了我国企业的市场营销在信息化进程中存在的问题 ,并提出了相应的对策 The information age has rapidly increased the total amount of human knowledge and greatly enhanced the ability to acquire knowledge and apply knowledge, thus promoting the revolution in the media. From the fact that marketing faces the challenges and opportunities brought by new media in the era of information network and the fact that foreign countries use information network to carry out marketing, the paper discusses the impact of new media on marketing and analyzes the existence of marketing in our country The problem and put forward the corresponding countermeasure