关于名牌战略若干问题的思考国家经贸委质量司国家技监局质量司司长郭若虚编者按物竞天择，适者生存；市场经济，大浪淘沙。企业要发展，市场要开拓，靠什么？成功企业的实践表明，要有自己叫得响的名牌产品。然而一个名牌产品，它不会凭空从天而降；有了一个名牌产品，不... Thoughts on several issues concerning brand strategy strategy Guo Guohao, Director of the Quality Division of the State Bureau of Quality Supervision and Administration of the State Economic and Trade Commission, Quality Division, editorial selection by nature, survival of the fittest; market economy, Ebb Tide. Enterprises need to develop, markets must be developed, and what should they rely on? The practice of successful companies shows that you must have your own brand name products. However, a brand-name product, it will not fall out of thin air; with a brand-name products, not ...