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改革开放20多年来,一大批起点高、实力强、后劲足的中国企业在激烈的市场竞争中脱颖而出,已具备了在更广阔的国际经济大舞台上驰骋、搏击的能力,海尔便是其中之一。去年以来,青岛海尔总部不断接到从大洋彼岸——美国海尔生产中心传来的好消息:世界上最著名的连锁店——沃尔玛又新进了两种小型电冰箱和两种小型冷柜,并同美国海尔签订了购买100,000台冰箱的合同。海尔在美国最受欢迎的产品——学生宿舍和办公场所使用的小型电冰箱,今年市场占有率可望由原来的25％上升到40％。海尔冷柜市场前景看好,已在美国同类型号中占据了三分之一的市场。海尔的窗式空调机也具有广阔的市场空间,该产品已占美国市场的3％,今年的销售量可望翻番。“看似平常最奇崛,成如容易却艰辛”。海尔在美国的成功并非一蹴而就,而是脚踏实地、
Over the past 20 years of reform and opening up, a large number of Chinese companies with a strong starting point, strong strength, and strong stamina have come to the fore in the fierce market competition, and have already had the ability to gallop and fight on a broader international economic arena. Haier is one of them. one. Since last year, the headquarters of Qingdao Haier has received good news from the other side of the ocean, the Haier Production Center in the United States: Wal-Mart, the most famous chain store in the world, has newly introduced two small refrigerators and two small refrigerators. Haier has signed a contract to purchase 100,000 refrigerators. Haier’s small refrigerators used in student hostels and office space, the most popular products in the United States, are expected to increase their market share from 25% to 40% this year. The Haier freezer market has good prospects and has already occupied one-third of the market in the United States. Haier’s window type air conditioner also has a vast market space. The product has accounted for 3% of the US market, and sales this year are expected to double. “It seems that the most strange and usual rise is as easy as it is difficult.” Haier’s success in the United States did not happen overnight. It was down to earth,