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全球一体化的发展,互联网媒体平台的普遍发展,渗入人们日常工作生活中,也带来了传统商业面对面交易的改变,如今电子商务网络营销模式的发展迅速,近几年时间,其交已量以超过传统商业营销,无论是从营销内容、方式,还是市场接受状态来看,微信营销是最受广发人民群众欢迎的电子商务模式,其最大特点突出了消费者的主导地位,促使消费者和商家地位的转变。
The development of global integration, the universal development of Internet media platform, infiltration into people’s daily work and life also bring about the change of traditional commercial face-to-face transactions. Nowadays, the e-commerce network marketing mode has developed rapidly. In recent years, In order to surpass the traditional commercial marketing, WeChat marketing is the most popular e-commerce model of the masses of the broad masses of the people in terms of marketing content, mode and market acceptance. Its most prominent features highlight the dominance of consumers and promote consumers and Business status changes.