本文主要探讨了在企业市场营销过程中,引入项目管理的管理模式,通过把项目管理的理念应用到企业市场营销过程中,构建了营销活动项目管理体系,在此基础上对构建的体系施以具体的方法和措施,以使营销项目顺利完成,最终达到企业的战略目标。最后,分析了营销项目管理对企业带来的益处以及存在的风险。 This paper mainly discusses the management mode of project management introduced in the process of enterprise marketing, constructs the project management system of marketing activities by applying the concept of project management to the process of enterprise marketing, on the basis of which, Specific methods and measures to make the successful completion of marketing projects, and ultimately achieve the strategic goals of the enterprise. Finally, it analyzes the benefits brought to the enterprise by marketing project management as well as the existing risks.