品牌这个概念在我国也只是在最近几年才被重视，品牌开发、品牌教育、品牌创新等等在企业界也只不过是１０年的事，而这个问题在国外至少也有上百年的历史了。为使企业能在激烈的市场竞争中立于不败之地，我们必须牢固树立品牌观念，坚持从实际出发，按照市场规律研究和开发品? The concept of brand in our country has only been taken seriously in recent years. Brand development, brand education, brand innovation and so on are just 10 years in the business world. This problem has at least a hundred years' history in other countries. In order to enable enterprises to be invincible in the fierce market competition, we must firmly establish the brand concept, insist on proceeding from reality and researching and developing products in accordance with market rules.