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直销行业里真正落地并对公众开放的体验馆,是如新(中国)于2008年4月24日在上海开设的首家如新生活体验馆,也就此拉开了如新当时在中国大陆的新一轮市场战略帷幕——广泛建设体验营销。此后,如新又分别在西安、北京、广州建设了三家体验馆,辐射全国市场,同时,整合资源,升级了部分一级城市专卖店,将其提升为兼具体验功能的如新生活形象店。时任如新大中华区总裁的范家辉曾在接受
The experience museum in the direct selling industry, which really landed and was open to the public, was the first new life experience museum opened by New China (China) on April 24, 2008 in Shanghai. It also opened up a new experience museum in mainland China A new round of market strategy curtain - a wide range of construction experience marketing. Since then, as new and respectively in Xi’an, Beijing, Guangzhou, the construction of three experience museum, the radiation of the national market, at the same time, the integration of resources, upgrading some of the city store, will enhance its experience as a new life image shop . When he was president of Greater China, Fan Jiahui was accepted